The 3 Types of Real Estate Videos Every Agent Should Be Using

In today’s fast-paced digital world, real estate video marketing is no longer optional, it’s essential. If you’re a real estate agent looking to build trust, attract more clients, and close deals, incorporating video into your marketing strategy is key. But not just any video will do. To truly stand out and connect with your audience, you should consider these three types of real estate videos: Educational, Promotional, and Listing-Focused. 

Here’s a closer look at each type and why it’s crucial to your real estate success: 

Educational Videos: Build Trust & Authority

Purpose: To inform and educate your audience, positioning you as a local real estate expert.

Why it works: Buyers and sellers are constantly searching for answers online. By creating educational videos, you’re helping them find the answers they’re looking for, and building trust and credibility - hopefully adding them into your existing audience. Examples of these could be breaking down recent changes in legislation relating to real estate and how it affects buyers and sellers, giving detailed analysis on current market statistics, or tips for constructing the perfect offer for your dream home.

Promotional Videos: Grow your Brand

Purpose: To highlight your personal brand, services, how you are different from other realtors, and why buyers and sellers should hire you for their next transaction.

Why it works: People need an agent they can trust behind them to feel good about spending hundreds of thousands, or millions of dollars on their new home. Promotional videos humanize your brand, showcase your values, and demonstrate why clients should work with you. Examples of these are highlighting your experience and track record, relaying success stories from past clients and transactions, and getting your clients to give you a video testimonial.

Listing-Focused Videos: Sells Homes Faster

Purpose: To showcase property listings in a dynamic, engaging way that drives interest and inquiries to the listing, and your brand. 

Why it works: Listings with video receive significantly more impressions from buyers. Buyers love being able to visualize a property before going through the trouble of reaching out to a realtor, scheduling a tour, and taking time out of their day to see it in person. Opt for vertical videos with engaging visuals and fast cuts to perform well on social media, or slower, more elegant walkthroughs to appeal to an older audience who might only see it on MLS sites.

Using video in real estate is the most powerful way to build trust, generate leads, and sell your listings faster. By incorporating these three types of videos into your marketing strategy, you can craft a comprehensive brand that speaks to buyers and sellers at every stage of their journey. And if you need help with these types of videos, then you’re at the right place! Drone Home Media specializes in these very videos, and would be happy to help. Get in touch with us today to get started. 

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